About the Authors
Preface
Acknowledgements
Chapter 1: Introduction to Design Thinking
If You Want to Think Out-of-the-Box, First Get Rid of the Box | Sustainable Business Models | Definition of Design Thinking | Way of Working (WoW) of Design Thinking | Sweet Spot of Design Thinking | Four Questions of Design Thinking | Need for Design Thinking | History and Evolution of Design Thinking | Ten Tools of Design Thinking | Five Stages of the Design Thinking Process | Ten Stages of the Design Thinking Process | Benefits of Design Thinking | Misconceptions about Design Thinking | When to Use Design Thinking and When Not to | Alternatives to Design Thinking | How Design Thinking Differs From Traditional Problem-solving Approaches
Chapter 2: The Empathize Stage
Introduction | Importance of Empathy in Design Thinking | Techniques for Conducting User Research and Gathering Insights | Empathetic Dimension to Leadership
Chapter 3: The Define Stage
Transition from the Empathize Stage to the Define Stage | Analyze and Synthesize Data (Step 1) | Define the Core Problem (Step 2) | Identify User Needs and Opportunities (Step 3) | Develop a Point of View (POV) (Step 4) | Create ‘How Might We’ Questions (Step 5)
Chapter 4: The Ideation Stage
Introduction | What and Why of the Ideation Stage | Clear Articulation of the Problem Statement with Focus on Latent Needs | Techniques for Ideation | Divergence and Convergence | Evaluation of Ideas | Tools for the Ideation Stage of Design Thinking | Case Studies of the Ideation Stage | Ideation with SIT | Three-Box Thinking
Chapter 5: The Prototype Stage
Introduction | What and Why of Prototyping | How Prototyping Enhances the Design Thinking Process | Developing Mockups, Models, and Prototypes | Types of Prototyping | User Centricity in Prototyping | Proof of Concept and Prototyping | Lean Startup Method of Prototype Development | Virtual Ecosystem for Collaborative Prototyping | Developing Skills for Making and Presenting Prototypes
Chapter 6: Testing and Implementation
Introduction | Defining Testing and Implementation Goals | Identifying Key Stakeholders of the Testing Stage | Key Challenges in Testing and Implementation | Overview of Piloting and Launching in Design Thinking | Analyzing the Test Results | Tracking Results and Measuring Success | Leveraging Feedback and Data to Improve Testing and Implementation | Scaling the Testing in Design Thinking | Continuous Improvement in Testing | Avoiding Common Pitfalls in the Testing Stage | The Kano Model | Desirability Testing | Usability and Ergonomic Testing | Agility in the Testing Phase of Design Thinking
Chapter 7: Sustainable Design Approaches
Introduction | What and Why of Sustainable Design | Objectives of Sustainable Design Approaches | Methods for Incorporating Sustainable Design
Chapter 8: Analyzing User Experience
Introduction | Fundamentals of User Experience Analysis | Key Metrics for User Experience Analysis | Future Trends in UX Analysis | Real-life Case Studies in UX Analysis
Chapter 9: Integrating Design Thinking with Other Disciplines
Introduction | Design Thinking and Business | Design Thinking and Technology | Design Thinking and Education | Design Thinking and Healthcare | Design Thinking and Social Impact | Design Thinking in Constructing Buildings
Chapter 10: Measuring the Impact of Design Thinking
Introduction | How to Measure the Impact of Design Thinking | Challenges of Measuring Design Thinking | Frameworks for Measuring Design Thinking | Types of Metrics for Measuring Design Thinking | The Impact of Design Thinking on User Experience | Measuring the Impact of Design Thinking on Organizational Culture | Measuring the Impact of Design Thinking on Society | Key Takeaways from Measuring the Impact of Design Thinking
Chapter 11: Ethical Considerations in Design Thinking
Introduction | Importance of Ethical Considerations in Design Thinking | How Design Thinking Incorporates Ethical Concerns | Diversity and Inclusion in Design Thinking | Addressing the Needs of the People | Privacy in Design Thinking | Other Considerations
Chapter 12: Design Thinking Case Studies
Introduction | Airbnb | Delta Airlines | Kaiser Permanente | IDEO | Ford | Indian Railways
Chapter 13: Capstone Projects
Introduction | Capstone Project 1: Designing a Cultural Probe for Empathetic Leadership | Capstone Project 2: Designing a Community-based Healthy Food Access Solution | Capstone Project 3: Improving the User Experience of a Healthcare App | Capstone Project 4: Designing a New Product | Capstone Project 5: Improving a Service | Capstone Project 6: Designing a User-friendly Mobile App for Ordering Fresh Produce | Capstone Project 7: Developing a New Healthcare Device | Capstone Project 8: Creating a New Online Customer Ordering System | Capstone Project 9: Design Thinking for a School App | Capstone Project 10: Design Thinking for a School Cafeteria | Capstone Project 11: Design Thinking for a Classroom Experience: | Capstone Project 12: Designing a Sustainable Product | Capstone Project 13: Sustainable Design in the Fashion Industry | Capstone Project 14: Sustainable Design in the Built Environment | Capstone Project 15: Developing an Innovative Business Model using Design Thinking | Capstone Project 16: Developing a User-centered Mobile Application using Design Thinking | Capstone Project 17: Developing a Social Innovation Project using Design Thinking | Capstone Project 18: Measuring the Impact of Design Thinking on User Experience | Capstone Project 19 Measuring the Impact of Design Thinking on Organizational Culture | Capstone Project 20: Measuring the Impact of Design Thinking on Society
Appendix A: Model Course Structure
Appendix B: Model Question Papers
Index